Dr. Doug Cardell

An Eclectic Economist Explains Evidentiary Economics

Clear Thinking in a Complicated World

“Ideology asks for acceptance—Intelligence asks for evidence.”
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   July 02, 2025

My most recent articles, 'Values Create Value' and 'Do You Create Value?' have attracted a great deal of attention. Jeff's comment was typical; he wrote, "I've read this article as well as the previous one and I want to start doing that but I need a more in depth explanation of how to do so." Jeff's question, which many of you may also have, is a crucial one. I've dedicated this article to answering it. I have been a martial arts instructor; Judo (the gentle way) and Karate-Do (the way of the empty hand) share the word 'do' in common. In Japanese, the do is the way, the path, or the manner of being. Creating value is a do, a way of being. It is not an occasional act; it is a new way of being, a new mindset. Developing a "creating value" mindset means shifting your focus from simply consuming or performing tasks to actively identifying and delivering meaningful outcomes for others. It's about thinking in terms of contribution, not just completion. Creating value begins as an altered viewpoint, a change in perspective. Instead of thinking, "What am I supposed to do?" the value mindset asks. "Who is this for, and how does it help them?". "How does my action create value for everyone downstream that my action affects?" Creating value is not a solitary act. It requires understanding who you are creating value for. It means empathizing with your stakeholders, including clients, team members, users, and managers. It's about asking, 'What do they care about?' and 'What problems do they face?' and then acting on these insights. When I write an article, I start by asking, 'What outcome would make my readers say, 'This really helped me'?' The answer is always a great starting point for value creation. Creating value demands a redirection of focus. Your effort alone does not create value; making things better does. It means asking, "Is this the best way to do this?", "What about this would be frustrating to those affected?" and "How can I reduce waste, confusion, or friction?" As many of you know, I studied Systems Thinking at M.I.T., and the value mindset requires a systemic approach. In most environments, what you do affects many more people than those in your immediate vicinity. In a company, every action has both upstream and downstream effects. What you do affects your 'boss,' your 'boss's boss, and their boss. It may affect the company's stockholders. Your performance affects everyone along the road to the end customer, and it likely affects their family and friends as well. Ask, "How does doing what I'm doing fit into the bigger picture?" and "What overall purpose does it serve?" Keep track of the value you create. Some people enjoy keeping a value-creation journal. The goal is to cultivate self-awareness and adopt a way of life that prioritizes creating value. Try to end every day by asking, "What did I contribute today?" "Who was helped by what I did?" and "What impact did I have?". To understand what people care about, ask what they measure. If you care about creating value, you'll look for ways to measure it. One way I measure success is by starting my workday by checking to see how many people had meaningful interactions with this website. You can measure value by increased user satisfaction, time saved for others, revenue generated, reduced costs, or even something as simple as improved team morale or efficiency. Like learning any skill, it pays to seek out people who are already good at it and study how they do it. Notice how they communicate value rather than gross output. Look for expressions of outcome, benefits, and improvements. Shift the focus from what you did to who it helped and how it helped them. Value creators are proactive. They constantly seek ways to improve their environment. They look for opportunities to make the process better for everyone. They look for ways to solve potential problems before they occur and suggest ways to improve things beyond their control to those who have the means to do so. It will help to implement daily, weekly, and longer timescale frameworks that help keep you focused. Start every interval, day, week, month, and so on with the intention of what you plan to accomplish. Ask what outcomes are most important this time, who I am helping, what they need, and where and how I can create the most value. Conduct regular check-ins along the way to ensure you're staying focused on value. You've probably heard the saying: "it's hard to remember you're trying to drain the swamp when you have to keep fending off the alligators." It's true; it's hard but necessary to succeed. Finally, at the end of each period, take the time to reflect. Ask: What did I create today, and who did it benefit? Did I work with intention, or just put in time? How can I improve? Taking these steps toward creating value will have intrinsic and extrinsic benefits. It makes you indispensable. When you focus on creating value — not just completing tasks — you become the kind of person others rely on, trust, and promote. A task focused mindset says: "I finished the report." A value focused mindset says: "I uncovered insights that helped us improve our strategy." The result is that employers recognize you as a contributor, not just an employee. Creating value produces several tangible results. It drives career growth and opportunity. People who consistently create value get noticed, earn trust, and are offered more autonomy and leadership roles. Creating value builds a track record of impact, which is far more persuasive than just years of experience or credentials. It builds problem-solving and strategic thinking. A value-creator doesn't wait for someone to tell them what to do — they ask: "What needs to be fixed, improved, or created?" It cultivates critical thinking, creativity, and initiative. You become a solution-generator, not just an executor. It benefits everyone around you. Whether at work, in a hobby, or personal life, creating value means solving real problems, making things easier, faster, or better, and helping others succeed. It's the foundation of leadership, collaboration, and trust. It turns work into purpose. When you focus on the value of what you do, you understand why it matters. You connect to a bigger mission and stay motivated and engaged. Purpose leads to satisfaction and improved performance. It future-proofs you in a changing world. As AI and automation handle more routine tasks, the human edge lies in understanding people, thinking systemically, creating new solutions, and bringing empathy and insight. These are all part of a value-creation mindset. The day-to-day skills used in any field might change tomorrow, but the value creator will adapt and thrive in any environment. The value creator will never be obsolete or unnecessary. Every truly successful individual got there by finding something the world needed and delivering it. The world is waiting for the value you can create.

True or False? To create value, you just work harder.




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